Our investment framework
At Thrivent Asset Management, we believe the foundation of value investing lies in understanding return on invested capital (ROIC), a measure of how efficiently a business converts capital into profits. Companies that consistently generate returns above their cost of capital create economic value over time. When those businesses trade at prices that underestimate the persistence or improvement of those returns, they can offer compelling opportunities for disciplined investors.
In our view, true value investing is less about identifying “cheap” stocks and more about identifying high-quality or improving businesses that are temporarily misjudged by the market.
Across our large-, mid- and small-cap value strategies, we apply a consistent investment framework designed to uncover attractive risk-adjusted returns. It centers on three interrelated dimensions: operations, valuation and catalyst.
Operations: Understanding the business
We begin by assessing business quality. This includes evaluating profitability, cash flow generation, balance sheet strength and the sustainability of competitive advantages. A company’s ability to generate strong or improving returns on capital is the clearest signal of value creation.
We also closely assess the “direction of travel.” An average company where fundamentals are improving can often offer better prospective returns than a strong company with fading trends.
Valuation: Measuring intrinsic worth
Valuation is not a single-point estimate; it reflects a range of potential outcomes. We analyze scenarios to understand where downside risk lies and how asymmetric the return potential may be. Our goal is to invest when the expected upside meaningfully outweighs potential downside — what we call a favorable risk-reward asymmetry. In other words, where we believe a substantial margin of safety exists that offers meaningful return potential if our assessment of valuation is correct and limited downside if we are wrong.
Intrinsic value is determined through multiple approaches, including discounted cash flow models and normalized earnings analysis. What matters most is not necessarily relative valuation versus peers, but whether consensus is pricing in an overly pessimistic or optimistic set of assumptions about the company’s future.
Catalyst: Unlocking the value gap
Finally, we look to identify what triggers could close the gap between price and value. Catalysts may include management changes, evidence of operational turnarounds, regulatory shifts or industry consolidation. Without a credible catalyst, even a high-quality business can remain undervalued for years.
Avoiding value traps
Low valuation multiples can be enticing, but they are not synonymous with opportunity. Many low-priced stocks remain permanently cheap because their industries are structurally challenged, their balance sheets are overleveraged or their business models are deteriorating.
We aim to avoid these value traps by insisting on two conditions: 1) the company must have sound or improving operations, and 2) there must be a credible catalyst for revaluation.
Our discipline often means passing on seemingly “cheap” opportunities that lack these traits. Over time, avoiding permanent capital impairment matters more than capturing every rebound.
Rigorous, research-driven process
Our process is deeply fundamental and bottom-up. We rely heavily on both quantitative and qualitative research to understand a company’s true economic drivers.
Analysts and portfolio managers construct detailed financial models that decompose ROIC into its building blocks: profit margins, asset turnover and capital intensity. This helps isolate which drivers are improving and which may be under pressure. We complement this analysis with extensive fieldwork, which includes speaking with management teams, customers, suppliers and competitors to test and refine our assumptions.
We are not simply looking for companies that meet statistical criteria for value. We are looking for dislocations between perception and reality, particularly when a company’s fundamentals are inflecting in a positive direction that the market has yet to recognize.
Our focus on ROIC also guides our risk management. A company earning returns above its cost of capital generally has more flexibility to navigate downturns, reinvest profitably and withstand market volatility. In our view, this emphasis on quality within value is what differentiates our strategies.
Value in practice: Three case studies
While no two investments are identical, several holdings across our value portfolios illustrate how this process works in real time.
Entergy Corp. – Recognizing hidden improvement in a utility business
Entergy, held by Thrivent Large Cap Value Fund, illustrates how our process can uncover value when sentiment is depressed but fundamentals are quietly strengthening. Storm-related costs from Hurricane Ida created headline risk and delayed regulatory recovery, leaving investors focused on near-term noise rather than underlying economics. Our work dug into the regulatory docket, securitization timelines and allowed return on investments across Entergy’s jurisdictions. This analysis showed that recent approvals in Louisiana—plus a pending decision in Texas related to EV-charging riders—support both balance-sheet repair and multi-year, rate-base growth.
Our industry work also identified a powerful demand catalyst: accelerating industrial and data-center load growth in the Gulf South. Entergy’s pipeline of 5–10 GW of data-center projects and rising electrification needs provide incremental visibility into long-term earnings power—none of which is adequately reflected in valuation. Entergy represents the type of undervalued, fundamentally improving business our process is designed to surface.
The Flowserve Corp. – Identifying operational turnaround
Flowserve, held by Thrivent Mid Cap Value ETF, is a good example of our focus on companies with tangible self-help and improving business quality. Our analysis highlighted two durable drivers: a growing aftermarket business with structurally higher margins, and a multiyear operational turnaround supported by management discipline. The company has delivered more than 500 basis points of margin expansion over two years, with aftermarket revenue now exceeding 50% of sales—a strong indicator that Flowserve is monetizing its installed base effectively.
We evaluated the Flowserve Business System and determined that initiatives such as lean manufacturing, SKU and customer rationalization, and better pricing discipline provide continued room for margin improvement. These programs are measurable, sequenced and already translating into higher free cash flow, important markers of an improving operating thesis.
Supported by strong cash generation, a cleaner balance sheet and targeted M&A to strengthen niche product lines, Flowserve demonstrates the characteristics we seek: a fundamentally solid industrial franchise undergoing self-directed operational improvement, with upside that the market has not fully priced in.
Gates Industrial Corp. plc – Valuing structural progress
Gates Industrial, held by Thrivent Small Cap Value ETF, also illustrates our preference for companies where underlying fundamentals are improving faster than market expectations. Gates profitability and revenue growth were pressured following supply chain disruptions and weak demand during 2022 and 2023. However, the company was implementing a number of programs to improve structural profitability and growth.
Our due diligence of the company’s margin improvement efforts included discussions with numerous former employees and customers as well as the company. This work led us to believe that management’s plans for improvements in strategic sourcing, material-science innovation and value analysis/value engineering (VAVE) initiatives would yield greater-than-anticipated sustainable improvements in profitability and returns.
Our due diligence also included evaluating changes in Gates’ approach to product development and efforts to improve customer alignment so we could identify and target growth opportunities. This work identified a number of new market opportunities such as an early but meaningful exposure to data-center liquid cooling, a fast-growing, technically demanding market well suited to Gates’ materials and fluid-power expertise. While current revenue contribution is small, the addressable market is large, and we believe the company is positioned to benefit as AI-driven, thermal-management requirements expand.
Despite this improving operating picture and a return to roughly 40% gross margins, valuation remains well below peers. That combination—credible margin expansion, emerging secular growth opportunities and a discounted multiple—fits squarely within our process for identifying substantial undervaluation with attractive asymmetry.