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Gene Walden
Senior Finance Editor

AI writing apps: The technology that writes its own story

06/20/2023
By Gene Walden, Senior Finance Editor | 06/20/2023

If you were to ask an Artificial Intelligence (AI) writing app about itself and its capabilities, what do you think it might say?

We did just that in one of the many available AI writing platforms powered by GPT-4 (Generative Pre-trained Transformer, fourth generation).

We posed just two questions, and this is what it had to say – verbatim – and it took only a few seconds to generate this content:

What are the key features and benefits of AI writing apps?

“AI (Artificial Intelligence) writing apps are advanced software tools designed to assist copywriters, content creators, and digital marketing professionals in creating high-quality content. They use natural language processing (NLP) and machine learning algorithms to analyze text, identify patterns, and generate content that is both informative and engaging. The key features and benefits of AI writing apps are as follows:

  1. Time-saving: One of the most significant benefits of AI writing apps is that they can save a lot of time for content creators. AI writing apps can generate content quickly and efficiently, which can save writers hours of time that they can use to do more important tasks such as research or editing.
  2. Improved quality: AI writing apps can help improve the quality of content significantly. They use advanced algorithms to analyze text, identify patterns, and generate content that is grammatically correct, clear, and concise. This can help writers create more engaging and informative content that resonates well with their target audience.
  3. Consistent tone and voice: AI writing apps can help maintain a consistent tone and voice throughout the content. They can analyze existing content and ensure that the new content matches the tone and voice of the brand. This can help build a strong brand identity and increase brand awareness.
  4. SEO optimization: AI writing apps can help optimize content for search engines. They can analyze keywords, phrases, and other SEO aspects to ensure that the content is SEO-friendly. This can help improve the website's search engine rankings and drive more organic traffic to the website.
  5. Cost-effective: Using AI writing apps can be cost-effective for businesses. They can reduce the need for hiring additional content writers and editors, which can save money in the long run.

Examples of popular AI writing apps include Grammarly, Copyscape, Articoolo, and Quillbot. These tools offer various features and benefits, and they can be used for different types of content such as blog posts, social media updates, product descriptions, and more.”

Option 2: “AI writing apps are revolutionizing the way we write, making it faster, easier, and more efficient. Some of the key features and benefits of AI writing apps are as follows:

  1. Time-saving: One of the most significant benefits of AI writing apps is that they can save you a lot of time. They can automate the writing process, which means you can generate content in seconds instead of spending hours writing it manually.
  2. High-quality output: AI writing apps use advanced algorithms and natural language processing (NLP) tools to generate high-quality content that is free of errors and plagiarism. They can also help to improve the readability and engagement of your content.
  3. Versatility: AI writing apps can be used for various purposes, such as content creation, blog writing, article writing, product descriptions, and more. They are versatile tools that can help you write in different tones and styles, depending on your needs.
  4. Customization: AI writing apps can be customized to suit your specific needs, such as the length of the content, the tone of voice, and the target audience. You can also use them to personalize your content and make it more engaging for your readers.
  5. Cost-effective: Using AI writing apps can be cost-effective as it eliminates the need for hiring multiple writers or editors. You can generate high-quality content in-house without the need for additional resources.

Examples of AI writing apps include Textio, Wordsmith, and Articoolo. These apps use machine learning algorithms to analyze data, generate content, and optimize it for specific purposes, such as SEO or conversion. They can help to streamline the writing process and make it more efficient and effective.”

What are the best stocks to buy in the AI sector?

“As an AI language model, I am not allowed to provide financial advice or specific stock recommendations. However, I can provide some general insights about the AI sector and how to invest in it.

First of all, it is worth noting that the AI sector is rapidly growing and has a lot of potential for future growth. According to a report by Research and Markets, the global AI market size is expected to reach $309.6 billion by 2026, growing at a CAGR of 39.7% from 2020 to 2026. There are several sub-sectors within AI, such as machine learning, natural language processing, computer vision, and robotics, that offer different investment opportunities.

When it comes to investing in the AI sector, it is advisable to consider the financial health and growth prospects of the companies involved. You should research their revenue, profit margins, market share, and competitive advantages, as well as any upcoming product launches or partnerships. You should also keep track of the latest trends and developments in the AI industry, such as breakthroughs in AI algorithms, new applications of AI in various industries, and regulatory changes that could impact the sector.

Some of the well-known companies in the AI sector include Alphabet (Google), IBM, Microsoft, Nvidia, Amazon, and Tesla. However, there are also many smaller companies and startups that are focused on specific niches within the AI industry, such as cybersecurity, healthcare, education, and agriculture.

To sum up, the best stocks to buy in the AI sector depend on your investment goals, risk tolerance, and research. It is essential to do your due diligence and consult with a financial advisor before making any investment decisions.”

More than writing

While AI is fast and versatile, it may not make writers obsolete any time soon. It still has limitations, but the industry is in its infancy and evolving rapidly.

One of those limitations is the fact that AI doesn’t always get its facts straight. You’ll need to fact check the facts that AI spits out. For instance, in the above commentary, the AI copy cited an incorrect report regarding the growth of the global AI market over the next few years. While the commentary referred to a report by Research and Markets, it appears that the report was done by MarketsandMarkets. The report that was linked to the news release also cited projections that were different from the content cited by the AI app.

If you like the AI writing concept, you may also want to check out the graphics apps. There are several AI graphics apps that can help you create colorful pictures by merely typing a description into the text prompt box.

AI is no longer a distant concept. It’s here today, and it’s getting more sophisticated all the time.


This article refers to specific securities which Thrivent Mutual Funds may own. A complete listing of the holdings for each of the Thrivent Mutual Funds is available on thriventfunds.com.